Some folks chase Santa during the holiday season. Others chase sales. This week, Chicago bookworms are chasing tickets for the inaugural Chicagoland Bookstore Holiday Trolley like it’s the Polar Express for introverts. With special swag, 10 unique routes and promises of can’t-miss deals and seasonal surprises, it’s the kind of festive outing that reminds you why books still make the best gifts—especially the ones you buy for yourself.
The Chicagoland Bookstore Holiday Trolley is a an endeavor by the Chicagoland Independent Bookstore Alliance , which is comprised of 43 indie bookstores across Chicago and its neighboring bookish suburbs. In hopes of driving sales and promoting a sense of community among book lovers this holiday season, the trolley offers 10 different routes to choose fr

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