Coca-Cola’s 2025 holiday campaign is giving viewers a sense of déjà vu — and it’s not because of the nostalgia. Last year, the beverage giant’s AI-generated Christmas ads sparked online backlash . Santa’s “swollen, rubbery hand, clutching a Coke bottle,” was just one of the haunting images the AI models generated. Critics noted details such as scale and proportion issues , including bystanders that were too large to fit through the Coca-Cola trucks’ doors, uncanny human faces, and wheels that drifted down the road without spinning.

Whether people loved it or hated it, the campaign ended the season with billions of impressions .

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On Nov. 3, Coca-Cola launched a new global campaign featuring AI-generated ads, “celebrating those who work tirelessly behind the scenes

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