Black Friday is easily the best time to buy Apple products, and as of early November, the deals are already pretty good. You can thank Amazon for that: It's dropped the price of the entry-level AirPods 4 and M4 MacBook Airs to new all-time lows, and taken $50 off the price of most iPads — even the new M5 iPad Pros .

Other retailers like Best Buy , Walmart , and Target aren't price-matching a ton of Amazon's deals on current-gen Apple devices just yet, but they're picking up the slack when it comes to older models. Best Buy is the only place where some M4 iPad Pros are $100 off, for example, and Walmart has an exclusive discount on last year's Apple Watch Series 10 with cellular connectivity. (It's a whopping 40% off.)

As per usual, don't expect the Apple Store itself

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