Cracker Barrel investors urged to oust DEI specialist in wake of rebranding fiasco

Two major proxy firms are urging shareholders to oust some Cracker Barrel board members, including a DEI marketing exec who took heat following the chain’s disastrous logo rebrand.

Institutional Shareholder Services and Glass Lewis said Monday that change is needed at the Southern dining chain after its restaurant remodels and new logo – which briefly axed the eateries’ well-known Uncle Herschel character – failed miserably, sending shares in the company down 45% so far this year.

Both firms advised investors to vote against the re-election of Gilbert Dávila, a DEI specialist , at the annual shareholder meeting on Nov. 20 – slamming his “faulty” board-level marketing expertise.

The proxy firms seemingly implied that Dávila – also one of Cracker Barrel’s top individual shareholders – p