Livy appoints founder Lisa Chavy as managing director, plans retail expansion in London and Italy

Growing your own business is a difficult art. This year, French premium lingerie label Livy is expected to top the €24 million mark in gross revenue, driven by rising organic sales and new store openings in France and abroad.

Livy’s strictly French success story in the high-end lingerie segment began in 2017 with founder Lisa Chavy, backed by the Etam and Vog groups. In order to bolster its development, last year Livy hired Julie Pellet, formerly head of growth, product marketing Southern Europe, at Meta, as managing director. Just under a year later, and even if Livy is still thriving, Pellet has stepped down from the post. “We’re still very much on the same wavelength, but I think it was a little early in the company’s trajectory to introduce a managing director role,” said Chavy.