The Labubu craze proves that play can be serious business. The quirky vinyl or plush toys from Pop Mart are a worldwide phenomenon, riding a rising wave in popularity among both collectors and investors.

Labubu dolls and other toys that were once considered playthings can now command hundreds and thousands of dollars on secondary markets. Labubu’s surge has turned an art toy into a speculative asset, bridging the gap between traditional collectibles and modern alternative assets.

Relying on surprise, emotional connection, celebrity endorsement and social engagement, Labubu dolls set the path forward for future collectible investing. Table of Contents

The Origins of Labubu and Its Cult Following

From Cute to Coveted — Why Labubu Became an Investment Asset

Comparing Labubu to Other C

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