Endeavour Group, home to the likes of BWS and Dan Murphy’s, will start the new year with a new-look digital leadership team sourced from Qantas and the now-defunct Catch.com.au.

Image credit: Endeavour Group

The company said in an ASX filing [pdf] that it has created a new chief customer officer role that brings together “marketing, customer insights, digital, ecommerce, data, AI and loyalty“ under a single executive.

The inaugural chief customer officer will be Catriona Larritt, who is currently chief customer and digital officer at Qantas.

Larritt – who was previously reported to be leaving the airline – is set to join Endeavour Group on January 27 next year.

Endeavour Group said that, while at Qantas, Larritt had “led a major change and transformation agenda focused on levera

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