China’s burgeoning coffee culture

Starbucks is selling a majority stake in its business in China after it struggled in the East Asian nation.

But as the US chain has struggled, China’s coffee consumption has been “increasing by double-digits annually”, said South China Morning Post , and it now has a 300-billion-yuan (£32bn) coffee industry. So what gives?

Local players

Starbucks opened its first outlet in China nearly 30 years ago. There was “much fanfare”, said CNN , including a “troupe” performing a traditional “golden lion” dance and “eager customers” sampling cappuccinos.

The arrival of the US brand “helped spur the rise of a thriving coffee culture among the burgeoning middle class” in a country that traditionally drank tea, and by 2017, the giant was opening a new outlet every 15 hours in China.

But “doz