Chelsea player Cole Palmer has trademarked his signature goal celebration - the shiver gesture - with the United Kingdom's government Intellectual Property Office, meaning he owns control of the commercial use of the celebration.

Palmer's application, which included a short clip of him performing the celebration, was approved and the successful bid now gives Palmer exclusive legal rights over the celebration.

This is alongside the successful trademarking of his nickname 'Cold Palmer' and his autograph.

It affords the Chelsea F.C player greater control over his brand and helps create further revenue streams.

It is important to note that trademarking a celebration offers legal protection, but only to a point. The celebration trademark only concerns the use of Palmer's celebration in com

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