Isaw a commercial the other day that really upset me. I just can’t let it go. It wasn’t anything political, controversial or distasteful.

Here’s what it was: Lionel Messi — global icon, soccer’s GOAT, the world’s most famous athlete — walking from the parking lot into a Lowe’s. That’s right, the hardware store. It sounds like one of those wacky AI hallucinations, but this is an actual, honest-to-God, real-life sponsorship.

I find this pairing to be highly inconceivable. Insulting, really.

Because let’s be honest: Lionel Messi does not shop at Lowe’s. Never has, never will. And yet, that’s what this ludicrous sponsorship is asking us to believe. I refuse.

Some celebrity athlete sponsorships make sense. Lebron and Gatorade, Shaq and Icy Hot, Charles Barkley and Subway. Others are a bit o

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