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Black Friday? No. Cyber Monday? Nope. Prime Day? Absolutely not. The world's biggest shopping event happens in China each year - and is called Singles' Day.

Originally a holiday to celebrate being single, as a counter to Valentine's Day, the event has grown into a weeks-long online shopping festival that this year began on October 9 and runs through November 11 - making it the longest Singles' Day sales period ever.

WHEN DID THE IDEA OF SINGLES' DAY ORIGINATE?

The idea for Singles' Day originated at China's Nanjing University back in 1993 and was originally called "Bachelor's Day." On the day, single people treat themselves with gifts and presents, while also organising social gatherings and parties.

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HOW MUCH D

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