The push to eliminate artificial food dyes from products is gaining momentum across the country, as the Make America Healthy Again initiative has sparked new conversations about what's in our food. Health and Human Services Secretary Robert F. Kennedy Jr. has called for the phase-out of petroleum-based synthetic dyes by next year.

Skepticism of artificial dyes in our food isn't new. But new rules, calls from the federal government and promises from food product companies have ignited a new shift towards natural alternatives. For American consumers already facing high grocery bills, the transition might wind up costing us more.

Companies like Kraft, Walmart and General Mills have already made promises, pledging to remove artificial dyes from their food products.

"I think those large comp

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