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Coconut oil is one of the most commonly used oils across India. But the purity of coconut oils often remains a major concern for consumers. Now, a social media post has gone viral, raising questions about the authenticity of ‘100% pure coconut oil’ available in the market. Reacting to the viral video, prominent market analyst Ambareesh Baliga also explained how the manufacturers could be compromising the quality, as it’s not possible to offer coconut oil at a cheaper price due to rising input costs.

In a post on X, Baliga suggested that consumers can assess the authenticity of their favourite coconut oil brands by examining the retail price.

On X platform on Monday, Baliga shared

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