In order to step foot inside the project that Netflix views as a critical piece of its future, you have to walk through a vestige of its past.

The streaming giant on Monday night christened its first Netflix House , a real-world, physical representation of what it has built for TV. And the grand entrance is a red envelope, which visitors will walk through to get to a grand atrium overflowing with characters and visuals from Netflix’s vast library.

“This big red envelope is symbolic of what we used to do years ago, which was mail DVDs around the United States,” said Netflix co-CEO Ted Sarandos, standing next to co-CEO Greg Peters and Pennsylvania Governor Josh Shapiro at the space’s opening ceremony. “What we did, even when the technology was different, is that we build fans, and this

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