In 2023, after nearly three decades as CEO of the company he founded, Robert LoCascio stepped down as CEO of LivePerson, the public firm credited with pioneering web chat in 1997.

Generative AI advances inspired his next project, which he calls “the highest bar” for the technology: replicating human beings with their life stories and personality. In 2024, he founded and self-funded, Eternos, a legacy service that allows people to preserve their voice and stories for loved ones after they pass away. Now, it’s got a new name and modified mission.

The startup gained significant media attention after its first client, the terminally ill Michael Bommer, revealed how he worked with Eternos to create a digital replica of himself after spending 25 hours talking to Eternos about his life, inter

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