Walt Disney Co. is hemorrhaging roughly $30 million in revenue every week that its networks remain off YouTube TV , according to a new analysis from Morgan Stanley — adding fresh urgency to a standoff that has already stretched into its second week.

The blackout, which began Oct. 30 after contract talks collapsed, has left ESPN, ABC and other Disney-owned channels unavailable to YouTube TV’s estimated 10 million subscribers.

The impasse comes during one of the busiest stretches of the sports calendar , with “Monday Night Football,” NBA and college football games all affected.

In a Sunday note to clients, Morgan Stanley analyst Ben Swinburne projected that Disney’s ongoing dispute with Google-owned YouTube TV would shave $60 million off the company’s revenue if the outage lasts two

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