A new city. A bigger footprint. More than 350 brands.

As it gears up for its next edition, set for Dec. 2–4 in San Antonio, Texas, The Running Event will be bigger than ever.

Total floor space will measure 100,000 square feet, up from the 81,000 previously announced, and 360 brands have been locked in, including eight platinum sponsors. Roughly 300 of those will exhibit in the TRE section, with another 60 in the Switchback territory, which is tailored to the outdoor market and debuted its first standalone trade show over the summer.

Retail attendance for TRE is trending 10 percent higher than in 2024, with reps from 49 states and retailers and attendees from 18 countries locked in. And the exhibition hall hours have been extended as well, adding 30 minutes of additional time on

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