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Avanza, a year-old public radio station in Utah, is aiming for a niche audience, those who speak English, Spanish and Spanglish.
The small station, affiliated with KUER and PBS Utah, plays a broad range of Latin music styles and will be launching a public affairs program in January.
Avanza reps say it's a unique station, with few competitors.
SALT LAKE CITY — Avanza, the year-old public radio station housed at the University of Utah, is angling for a very specific, unique audience — not just English speakers, not just Spanish speakers.
"What we found is that there's great media in English locally, but it doesn't necessarily speak to the Latino experience specifically," said Edgar Zuñiga, the Avanza program director. "And then also what w

KSL Utah

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