STRONGER TOGETHER: White Milano continues to strengthen its presence in Saudi Arabia.

Following the establishment of the first international showroom in the Kingdom during the latest Riyadh Fashion Week , White has now become the official partner for the event, scheduled for October 2026 with the support of the Ministry of Culture and the Ministry of Tourism of Saudi Arabia.

The latter will be a partner of White in Riyadh, ensuring support to invite buyers and fashion operators from around the world, with the goal to make the city a fashion hub and tourist destination.

On Tuesday, Brenda Bellei Bizzi, chief executive officer of Italy’s M.Seventy Srl trade show organization, represented White Milano at the Tourise roundtable, one of the most important events in the Gulf region

See Full Page