Northeast Ohio doctors began a campaign this week using their personal stories to increase vaccination rates as flu season arrives.

Doctors started posted videos to the website of the Academy of Medicine of Cleveland and Northern Ohio explaining why they and their families got vaccinated. The videos, which will also be posted to social media under the hashtag #whywevaccinate, are intended to counter a decline in flu vaccinations nationally since the COVID-19 pandemic .

Sharing personal stories builds trust and leads to increased vaccination rates, infectious disease specialist Dr. Kristin Englund said.

“[It's] a way to talk like we would be sitting in an exam room to a person from the heart, why we really want people to get vaccinated,” said Englund, who's also a former president of

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