Moissanite versus lab-grown diamonds: Which one should you choose?

Consumers are increasingly opting for more affordable alternatives to mined diamonds, including lab-grown diamonds and moissanite.

While jewellery preferences are ever changing, there is one trend that has withstood the test of time: diamonds.

Coveted for their appearance but sought for their symbolic meaning and cultural significance – particularly when it comes to tying the knot – diamonds are more than just a piece of jewellery.

However, jewellery purchases are becoming more “conscious, informed and intentional,” said Justin De Bernardi, co-founder of Canadian jewellery brand El&Elle. He’s seeing shoppers begin to shift away from diamonds and toward more affordable alternatives such as moissanite.

This ring from Canadian brand El&Elle features a moissanite stone.

Moissanite is a ge