Want to see more of NewsNation? Get 24/7 fact-based news coverage with the NewsNation app or add NewsNation as a preferred source on Google !

(NEXSTAR) — Retail giant Target will require employees to smile and make contact whenever they are within 10 feet of a customer, the company told USA Today on Monday. The retailer told the outlet that employees will be expected to not only smile, but make guests feel welcome with body language and eye contact.

The new staff policy is part of a program called “10-4,” with the “10” referring to the number of feet Target employees will need to be aware of.

“We know when our guests are greeted, feel welcomed and get the help they need that translates to guest love and loyalty,” Target Executive Vice President and Chief Stores Off

See Full Page