A wine association based in one of Australia's most internationally celebrated wine regions has apologised after it posted photos of members wearing T-shirts reading "drink more, die younger".

The Coonawarrra Wine Region Facebook page, operated by the Coonawarra Vignerons, shared a photo in a post acknowledging the graduates of its Next Crop leadership program.

The post noted how the graduates learned about cultural awareness, wellbeing and environmental and social governance responsibilities.

A group of people is pictured wearing the T-shirts while all holding a wine glass.

The post, which was later deleted, attracted negative comments questioning the slogan's appropriateness, before the photo was edited to obscure the "die younger" part of the shirts.

After being sent questions from

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