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Tesco has unveiled its 2025 Christmas campaign, That’s What Makes It Christmas, which launched today, 12 November, across the supermarket's social media channels and via email to Clubcard members. ‌

While festive advertising often paints Christmas as a flawless celebration filled with cinematic moments, Tesco's latest campaign takes an authentic approach. Instead of utter perfection, That’s What Makes It Christmas celebrates the funny, chaotic and unscripted experiences, that without them, it wouldn't be Christmas. ‌

Developed in partnership with BBH London, the campaign is made up of a series of short standalone films - in 10, 20, and 30-second formats - each showing a different family and their own take on Christmas. The films collectively celebrate the quirks, tradit

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