Three men linked to a failed housing scheme which left retirees across the country with huge financial losses have denied criminal charges levelled against them in a WA court.

Perth-based Sterling Group marketed its housing products to retirees and seniors as "the smart way to retire."

It's understood the prosecution will allege people paid large sums to secure supposedly long-term leases over properties, with most of the money going into a complex managed investment scheme which was meant to generate returns to cover the rent.

However, when the companies collapsed in May 2019, customers faced homelessness or were unable to pay their rent.

An ASIC investigation led to the Sterling group's founder Raymond Owen Jones, his son Ryan Kentore Jones and another man, Simon Jasper Bell, being c

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