A new fashion player is gaining its fragrance wings.

Champion has inked a fragrance licensing deal with Revlon Consumer Products, marking the sportswear brand’s first foray into the scent category. Its inaugural collection, featuring fragrances for both men and women, will debut in 2027.

“As we expand our footprint in fashion and lifestyle, fragrance is the next frontier,” said Jerrod Weber, global president of sports and lifestyle at Champion parent company Authentic Brands Group, in a statement.

This launch isn’t Authentic’s first link-up with Revlon: The New York-based company also owns Juicy Couture, whose fragrance business has been licensed to Revlon since 2016 and was most recently renewed this summer.

Other apparel brands in the Authentic portfolio that also have fragra

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