LONDON — Luxury events agency Profirst France, the French subsidiary of Profirst International, is joining forces with boutique creative production agency Petit Ami under French event and communications agency WMH Project to form The Officin, an event production and creative services agency serving a spectrum of clients in the luxury industry.

By merging the teams at Petit Ami and Profirst France, led by Jean-Philippe Braud, The Officin will have a presence in Paris, Dubai, Abu Dhabi, Saint-Tropez, Milan, and soon in Asia and the U.S., with clients across high jewelry, watchmaking, wines and spirits, and automotive, such as Zara , Veuve Clicquot, Patek Philippe, Moët & Chandon, Armani Beauty, Dior , Chanel and Ferrari .

WMH Project, an acronym for “We Make It Happen,” acquir

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