On Tuesday in Milan, Canadian luxury outerwear brand Moose Knuckles turned its flagship into a journey from summit to city for the unveiling of its Fall/Winter 2026 collection. A nine-foot mountain anchored the space, surrounded by the brand’s signature heavyweight parkas, which gradually gave way to lighter layers — denim, leather and a newly assertive womenswear focus. Mannequins stood along a road leading to a cityscape printed on the walls, behind a banquet table stacked with bread and a gleaming mountain sculpted entirely from butter.

It was the first collection designed by new creative director Ludovico Bruno, who quietly joined the brand in February. Bruno is best known for his work as head designer of Moncler Genius between 2013 and 2023. He later joined New Guards Group to overse

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