Apple announced a new fashion-led accessory titled the iPhone Pocket, designed in partnership with Japanese designer Issey Miyake. The pouch, priced at approximately Rs 20,378 ($229.95), was described as being influenced by the idea of “a piece of cloth” and intended to hold an iPhone or other compact items.

According to Apple, the product’s form relied on a singular 3D-knitted construction that adapts to fit various iPhone models. The company stated that the iPhone Pocket was “born from the idea of creating an additional pocket” and that its design “fully encloses iPhone, expanding to fit more of a user’s everyday items.”

When expanded, the fabric allows the phone’s screen to be visible without removing it from the pouch. Apple said it could be used in several ways, including handheld,

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