ST. PETE BEACH, Fla. - The iconic Postcard Inn on the Beach, located on St. Pete Beach, will be reimagined and renamed. It has been closed since it was destroyed by Hurricane Helene last year.

Management says developers have partnered with Marriott to reopen the property as The Luce Hotel, a Tribute Portfolio Hotel.

The backstory:

Postcard Inn on the Beach was undergoing renovations last year, which included additional rooms and other upgrades.

Developers with LCP Group shared plans for the renovations with the community last year.

"We were under full renovation prior to the storm," Jeremy DaSilva, the general manager of The Luce, said. "We were planning on finishing the hotel January 2025."

DaSilva said Helene forced developers to pivot.

Future Plans:

DaSilva said developers par

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