Kat Kendon / Netflix Attractions

The first Netflix House is not a house. It's a former Lord & Taylor department store at the King of Prussia Mall, outside Philadelphia, Pa. Inside, fans of the world's most popular streaming service can enjoy a mini-golf course, restaurants, a movie theater, and lots and lots of places to take selfies — like on a Bridgerton -style red velvet throne or an afghan-covered couch in a living room from Stranger Things .

"This is the first permanent physical manifestation of Netflix for our fans," says the company's chief marking officer, Marian Lee. "They've been inviting us into their homes for years and years."

Netflix House is focused on immersive experiences, not movie theaters, Lee says. (The number of movie theaters in the U.S. has dropped by mor

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