Gen Z wants a conversation, not a lecture. That was one of the key takeaways from the Vogue Business How to Reach Gen Z in 2025 event last Wednesday, as speakers from creator Alix Earle to brand executives from Coach and Elf Beauty, explained how they’re resonating with young people today. Produced in collaboration with Amazon Beauty, the event took place in the W Hollywood, against the backdrop of the LA skyline, and featured conversation from Melis del Rey, Health and Beauty General Manager at Amazon US Stores. The content centered around one crucial idea: brands must create a dialogue with young consumers, bringing them in on product decisions and pulling back the curtain, in order to drive loyalty and value.

Here’s what you missed from the Vogue Business How to Reach Gen Z in 2025

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