Aussie pet food brand Lyka has had its latest TV commercial dropped by Netflix after backlash from viewers over content many would rather not have to endure while eating their dinner.

Titled ‘The Brutal Pick-Up’, the 90-second cinematic style ad follows a dog owner and her pooch around the neighbourhood as eerie music and ominous visual cues seek to unnerve her — and viewers.

However, the real shock comes when the woman falls to her knees upon noticing her dog drop its breakfast, revealing a sloppy mess she ends up smearing all over the footpath and onto her hand as she attempts to clean it up.

Framing Lyka pet food as the hero, the ad transitions to a more joyful scenario as the brand aims to warn pet owners the dangers of feeding their beloved dogs sub-par or less “fresh” alternatives

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