Is it 2004 again? This accessory looks strangely familiar… except… no, that price can’t be right for an iPod sock!

Apple has launched a new knitted bag which they want you to shell out over £200 for.

The ‘iPhone pocket’ is designed to carry your phone around, either slung across the body or just dangled from your wrist.

It ‘speaks to the bond between iPhone and its user, while keeping in mind that an Apple product is designed to be universal in aesthetic and versatile in use, according to Yoshiyuki Miyamae, design director of its creators Miyake Design Studio.

‘iPhone Pocket explores the concept of ‘the joy of wearing iPhone in your own way.’

To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video

Up Next

You may not feel so joy

See Full Page