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Waitrose has revealed its Christmas advert for 2025 and the retailer has gone all out in the form of a four-minute romantic comedy staring actress Keira Knightly and BBC Celebrity Traitors star Joe Wilkinson. ‌

Directed by Bafta-winning Molly Manners, the advert showcases the blossoming relationship between Knightley and Wilkinson's characters, as they grow closer over their shared love of food. ‌

It is the second time Wilkinson has appeared in a festive ad for the upmarket supermarket, having played Phil in last year's whodunit commercial featuring Succession’s Matthew Macfadyen, Fleabag's Sian Clifford and sketch comedian Dustin Demri-Burns. ‌

The comedians character Phil is a singleton and inspired by Richard Curtis's Love Actually. This story starts with him lo

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