Puma is overhauling its distribution model for the North American market. Its partnership with United Legwear Company LLC (ULAC) is being converted into a licence agreement. Under the new arrangement, ULAC will primarily sell Puma socks and underwear, as well as children's apparel and accessories, in the US and Canada.

The shift from a partnership to an exclusive licence agreement forms part of Puma's strategic priorities. The Herzogenaurach-based company aims to reduce the complexity of its North American business model and focus more closely on its core business in the region. The change took effect on November 1.

Previously, products in these categories in the US and Canada were distributed through Puma United, a partnership between Puma and United Legwear Company LLC. Puma held a

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