A far cry from a new tech launch, Apple’s latest product release has caused jaws to drop as it announced the release of the iPhone Pocket.

The iPhone Pocket, a $149.95–$229.95 wearable “pocket” made in collaboration with Japanese fashion house ISSEY MIYAKE. The 3D-knitted accessory, described by Apple as “a beautiful way to wear and carry iPhone,” is designed to hold any iPhone model and can be worn around the neck, on the shoulder or tied to a bag.

The minimalist knit pouch comes in eight colors for the short-strap version, which costs $149.95, and three for the longer cross-body strap, retailing at $229.95. It launches November 14 in select countries, including the U.S., U.K., Japan and France.

A Collaboration with Apple History

Apple’s partnership with ISSEY MIYAKE has deep roots. T

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