WPP announced the appointment of Elav Horwitz as its first Chief Innovation Officer , a new role created to solidify its leadership in applied AI and deliver groundbreaking technology-driven solutions for clients.

In this new position, Elav will be responsible for connecting WPP’s world-leading partners with the company’s unparalleled creative and strategic talent. Her remit will focus on fostering a culture of collaboration and agile innovation to drive applied AI and client transformation, and to redefine how clients engage with commerce, create compelling content and shape culture. In her new role, Elav will continue to report to WPP Chief Technology Officer Stephan Pretorius.

A leading voice for responsible technology and innovation, Elav also serves as an advisor to influential

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