How often do Americans treat themselves to something sweet?

Yes, you really do deserve sweet treats every day, all day. A new study has found one in three Americans reward themselves with something sweet more than once per day — and 46% crave sweets by noon.

That’s according to a new poll of 2,000 U.S. adults, where 47% said only something sweet can satisfy their cravings, compared with salty (21%), savory (18%) and bitter (13%) foods.

By generation, 46% of millennials and Gen Xers alike crave sweet things. Sweets were also heavily favored by older generations (49% of baby boomers and 51% of the Silent Generation). They were least favored by Gen Zers (43%).

Conducted by Talker Research on behalf of Driscoll’s , the study found when people reach for sweet snacks, 53% do so to treat or reward themselves, while 37% cite mood-boosting as a motiv