MagickHome India, the home interior brand in collaboration with Bengaluru’s cycling community Cycool, marked Karnataka Rajyotsava in a truly distinctive way, a cycling expedition that mapped the very spirit of Karnataka. The event brought together 70 passionate riders to mark the state’s 70th founding month with pride and energy.
The event, part of MagickHome’s ongoing campaign “Unboxing Bengaluru’s Magick”, transformed the celebration of Karnataka Rajyotsava into an act of movement and meaning. The expedition saw riders tracing a route that outlines the map of Karnataka, creating a dynamic visual tribute to the state’s heritage and spirit.
Jayesh Sali, Senior General Manager & Marketing Head, MagickHome, said , “Unboxing Bengaluru’s Magick is our way of celebrating the city’s vibrancy

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