AI company ElevenLabs announced that legendary actor Michael Caine will be among the voices added to its new service where anyone can pay to use a celebrity’s AI-generated voice in content from commercials to audiobooks. Matthew McConaughey, an ElevenLabs investor, says he is using the technology himself to create a bilingual version of his voice to connect with Spanish-speaking fans in his weekly newsletter. NBC’s Chloe Melas reports for TODAY.

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