A new investment company plans to take a leaf from the recent spate of musicians selling the rights to their own back catalogs and shift it into the film and TV space.

Easttree Media, an investment platform acquiring income rights in some of what it claims are the “world’s most iconic films and television shows,” has announced its official launch at the American Film Market. Among it founders are two former execs from Hipgnosis , the ambitious management company that made headlines for splashing hundreds of millions of dollars on buying the rights to song catalogs from some of the world’s best known musicians.

Founded in the U.K., Easttree was backed by funds and accounts backed by U.S. investment management giant BlackRock in May of this year.

The company provides actors, writers, di

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