It appears that the massive rise in DRAM pricing will now affect consumers directly, as ASUS's co-CEO warns that the industry might not be able to sustain the current pricing structure.

ASUS Warns That Rising RAM Prices May Impact Retail Situation of Devices Like Laptops, Mini-PCs, Handhelds & Many More

For those unaware, consumer memory prices are currently going 'out of the roof' driven by massive demand for DRAM by the AI segment . Manufacturers like Corsair, Adata, and others have reported a 'order halt' situation following the radical increase in prices, and with that, it seems like PC manufacturers like ASUS are going to be affected next. In a report from Taiwan's Liberty Times , ASUS's co-CEO has commented on the recent situation surrounding memory prices, claiming that it's a

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