When Jasmine Maietta talks about Round21, she doesn’t talk about sportswear or merch. She talks about identity. About art. About community. For her, the brand she built from the ground up isn’t about jerseys or logos, it’s about the people who wear them and the stories they carry.

A former athlete who played professionally overseas, Jasmine spent years in the corporate world, building brands that defined eras. But the further she climbed, the more she noticed that something was missing. “Speed and community,” she said. “I wanted to create a new way to engage through sport—something that put the identity of the people first.” That idea became Round21, a company that sits at the intersection of sport and art.

Five years later, the Maryland-based founder is fresh off her biggest collaborati

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