Black Friday season is officially here. That’s right, it’s a season, not just a day. Retailers are rolling out deals earlier and earlier every year, the Deseret News previously reported, and what used to be a single day of doorbusters has evolved into a weekslong marathon of markdowns.

This year, the official Black Friday lands on Nov. 28, the day after Thanksgiving, with Cyber Monday following on Dec. 1. However, many major retailers have already launched early deals.

According to Good Morning America ‘s deal experts, Black Friday is prime time for “big-ticket” items like TVs, laptops, vacuums, mattresses and kitchen appliances. Meanwhile, Cyber Monday is best for deals on tech accessories, beauty products, software, travel products and fashion.

Retailers are using all of November

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