DUBAI — The Giving Movement has appointed Rania Masri El Khatib chief executive officer, marking a pivotal moment for the UAE-based sustainable fashion brand as it positions itself for aggressive regional and international expansion.

The appointment brings one of the Middle East ‘s most seasoned brand strategists to the helm of a company that has rapidly become a regional success story since its 2020 launch. Masri El Khatib brings more than two decades of experience shaping the region’s retail landscape, including launching Level Shoes , Chalhoub Group’s globally recognized luxury footwear concept. She will focus on strengthening The Giving Movement’s operational foundation while scaling its impact beyond the Gulf.

“My greatest pride and ambition is to see a UAE homegrown brand wor

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