Anyone who has been in a friendship group with multiple people of the same name will know the confusion popular names can cause. You will likely have faced a scenario such as multiple people trying to speak when you ask 'Jack' (for example) a question, and may find it difficult to differentiate between them all in group chats.

It turns out, common place names can also cause confusion. This was learned the hard way in one Cambridgeshire village, where residents faced the frustration of their post being sent to houses miles away.

Before 2016, Newton-in-the-Isle near Wisbech was simply named Newton. As a result, it was frequently confused with Newton near Cambridge, alongside the other Newtons in the neighbouring counties of Northamptonshire and Lincolnshire.

This represented a rever

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