The only place Diego Pavia has slipped of late — and just barely at that — is in merchandise sales.

Vanderbilt’s quarterback fell from No. 1 in September to No. 2 in October among male athletes, according to the most recent sales report from the NIL Store, which tracks many of the top-selling schools, programs, athletes, jerseys and sports on its platform.

The NIL Store bills itself as the nation’s leading hub for officially licensed NIL merchandise, partnering with more than 120 schools and 30,000 athletes nationwide. Purchases from the NIL Store directly support the athletes, helping them benefit from their name, image and likeness while delivering fans officially licensed collegiate apparel.

Originating at the University of Illinois during the 2021-22 season and sparked by a

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