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Simu Liu was seen serving free samples of MìLà at a Costco in Danville, Calif.

The star serves as Chief Content Officer for the modern Chinese food brand

Liu's appointment came with the company's rebrand, as it aims to expand its audience and reach using Liu's content strategies and business initiatives

Simu Liu is a man of the people, giving his fans what they need while they're shopping at Costco.

The Shang-Chi actor, 36, was seen at the grocery chain in Danville, Calif., handing out free samples of the Chinese food brand, MìLà , on Monday, Nov. 10.

The brand produces a mix of frozen and ready-to-eat food items (such as dumplings and potstickers), ramen noodles, sauces (such as chili crunch and black vinegar sauce) and even sweet treats like black sesame dessert d

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