MSNBC's name is being replaced, but its leaders insist that its mission will remain the same

NEW YORK (AP) — Asked what viewers should expect when television’s MSNBC makes its corporate divorce from NBC News final this weekend, network president Rebecca Kutler points to a poster on the wall of a conference room at its new offices off Times Square.

Its message reads: “Same Mission. New Name.”

“To me, that encapsulates exactly what we need to be saying,” Kutler said. “Our job in the next few weeks is to flood the zone … and make sure they know the thing that they love will be the exact same thing on Nov. 15.”

Saturday is when MSNBC officially becomes MS NOW, standing for My Source for News, Opinion and the World. That’s the most visible manifestation of parent company Comcast’s decision to spin off most of its cable networks into a new company known as Versant.

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